ATTRIBUTE IMPORTANCE WEIGHTS MODIFICATION IN ASSESSING A BRAND'S COMPETITIVE POTENTIAL
Paul E. Green, Abba M. Krieger
págs. 253-270
TACKLING THE RETAILER DECISION MAZE: WHICH BRANDS TO DISCOUNT, HOW MUCH, WHEN AND WHY?
Gerard J. Tellis, Fred S. Zufryden
págs. 271-299
págs. 300-325
THE SPATIAL REPRESENTATION OF HETEROGENEOUS CONSIDERATION SETS
Kamel Jedidi, Wayne S. Desarbo
págs. 326-342
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