Journal of the Academy of Marketing Science

• 

  Año 1995, Vol. 23, Número 1

  • Editorial

    David W. Cravens

    pág. 3

    

  • Rethinking the effect of perceived fit on customers' evaluations of new products

    Daniel C. Smith

    págs. 4-14

    

  • A provider-cost/patron-effort schema for classifying products

    Varinder M. Sharma, Parthasarathy Krishnamurthy, Michael R. Hyman

    págs. 15-25

    

  • Consumer ethnocentrism: A test of antecedents and moderators

    Subhash Sharma, Terence A. Shrimp

    págs. 26-37

    

  • The effects of filled waiting time and service provider control over the delay on evaluations of

    Shirley Taylor

    págs. 38-48

    

  • The perceived importance of ethics and social responsibility on organizational effectiveness: A

    Kenneth L. Kraft, Anusorn Singhapakdi

    págs. 49-56

    

  • Switching behavior in automobile markets: A consideration-sets model

    Kenneth R. Lord, Rajan Sambandam

    págs. 57-65

    

  • Marketing and the law

    Anita Cava, Rene Sacasas

    págs. 66-69

    

  • Reviews of books, software, and videos

    Randolph H. Case

    pág. 70

    

  • Reviews of books, software, and videos

    William F. Crittenden

    págs. 73-75

    

  • Reviews of books, software, and videos

    Judith A. Clair

    págs. 75-76