Measuring values can sharpen segmentation in the luxury auto market
Ajay Sukhdial, Goutam Chakraborty
págs. 9-22
Does winning advertising awards pay?: The Australian experience
David S. Waller, Michael Jay Polonsky
págs. 25-35
págs. 37-47
págs. 49-57
The effect of advertising slogan changes on the market values of firms
Lynette Knowles Mathur, Ike Mathur
págs. 59-65
Observations: A cross-cultural study on the affect-based model of humor in advertising
Lynette S. Unger
págs. 66-71
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