Addressing the advertising of services: A call to action
Stephen J. Grove, Gregory M. Pickett
págs. 1-6
págs. 7-19
págs. 21-38
A comparison of advertising content: Business to business versus consumer services
Scott W. Kelley, L.W. Turley
págs. 39-48
Communicating experiences: A narrative approach to creating service brand image
Douglas Allen, Dan Padgett
págs. 49-62
Ronald E. Taylor
pág. 63
Haley Eric
págs. 64-65
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