Public Attitudes Toward Advertising: More Favorable Than You Might Think
Sharon Shavitt, Pamela Lowrey
págs. 7-22
New Media Interactive Advertising vs. Traditional Advertising
Alexa Bezjian-Avery, Bobby Calder
págs. 23-32
June Marchand, Sylvie Lavoie
págs. 33-40
págs. 41-45
págs. 47-56
Values in Advertising Research: A Methodological Caveat
Boris W. Becker
págs. 57-60
págs. 61-67
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