pág. 5
págs. 7-14
Have Laboratory Experiments Become Detached from Advertiser Goals? A Meta-Analysis
Edward F. McQuarrie
págs. 15-25
Establishing Marketing Relationships in the Advertising Agency Business: A Transitional Economy Case
Zlatko Jancic
págs. 27-36
págs. 37-42
The Medium Is the Message--Marshall McLuhan
Kevin Kwiatkowski
págs. 44-45
What's in a Name? The Conversion of Peoples Drug to CVS
Mark G. Kolligian
págs. 46-49
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