Journal of marketing: A quarterly publication of the american marketing association

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  Año 1998, Vol. 62, Número 3

  • The convergence of planning and execution: Improvisation in new product development

    Christine Moorman, Anne S. Miner

    págs. 1-20

    

  • Marketing organization: An integrative framework of dimensions and determinants

    Christian Homburg, John P. Workman Jr.

    págs. 21-41

    

  • Innovation, market orientation, and organizational learning: An integration and empirical examination

    G. Tomas M. Hult, Robert F. Hurley

    • Resumen

    págs. 42-54

    

  • Information control and influence in emergent buying centers

    Don Y. Lee, Philip L. Dawes

    págs. 55-68

    

  • Striking a balance in boundary-spanning positions: An investigation of some unconventional influences of role stressors and job characteristics on job outcomes of salespeople

    Jagdip Singh

    págs. 69-86

    

  • Some possible antecedents and consequences of in-role and extra-role salesperson performance

    Scott B. MacKenzie, Philip M. Podsakoff

    págs. 87-98

    

  • Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective

    Judy A. Siguaw, Penny M. Simpson

    págs. 99-111

    

  • Currency choice in industrial pricing: A cross-national evaluation

    Patrik Anckar, Saeed Samiee

    págs. 112-127

    

  • Marketing literature review

    Myron Leonard

    págs. 128-140

    

  • Book reviews

    Morris B. Holbrook, Terry Clark

    págs. 141-151