Information asymmetry and levels of agency relationships
Jan B. Heide, Debi Prasad Mishra
págs. 277-295
Seasonal marketing and timing new product introductions
Steven M. Shugan, Sonja Radas
págs. 296-315
págs. 316-324
Consumer processing of product trial and the influence of prior advertising: A structural
Robert E. Smith, Deanne S. Kempf
págs. 325-338
An empirical analysis of umbrella branding
Tulin Erdem
págs. 339-351
págs. 352-369
págs. 370-383
On the heterogeneity of demand
Greg M. Allenby, Neeraj Arora
págs. 384-389
The effect of promotion on consumption: Buying more and consuming it faster
Scott A. Neslin, Kusum L. Ailawadi
págs. 390-398
págs. 399-406
Rajiv Vaidyanathan, Sanjay Misra
págs. 407-411
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