Journal of the Academy of Marketing Science

• 

  Año 1998, Vol. 26, Número 3

  • Jagdish N. Sheth Award

    pág. 171

    

  • Why Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior

    Nancy Stephens, Kevin P. Gwinner

    págs. 172-189

    

  • Interactions Between Marketing and Quality at the SBU Level: Influences and Outcomes

    Nigel F. Piercy, Neil A. Morgan

    págs. 190-208

    

  • Alternative Indexes for Monitoring Customer Perceptions of Service Quality: A Comparative Evaluation in a Retail Context

    págs. 209-221

    

  • Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process

    págs. 222-236

    

  • Implementation Strategies in the Market-Driven Strategy Era

    págs. 237-241

    

  • Implementation Requires a Relationship Marketing Paradigm

    págs. 242-249

    

  • Reviews of Books

    págs. 250-255