Journal of retailing

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  Año 1999, Vol. 75, Número 4

  • The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback

    Karen Gedenk, Scott A. Neslin

    págs. 433-459

    

  • Do Franchised Chains Advertise Enough?

    Steven C. Michael

    págs. 461-478

    

  • Reasonable Access for Mobility-Disabled Persons is More Than Widening the Door

    Carol Kaufman-Scarborough

    págs. 479-508

    

  • A Relationship Customer Typology

    Kristy E. Reynolds, Sharon E. Beatty

    págs. 509-523

    

  • Marketing Program Planning, Process Benefits, and Store Performance: An Initial Study Among Small Retail Firms

    J. Chris White, Jeffrey S. Conant

    págs. 525-541