International journal of research in marketing

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  Año 1999, Vol. 16, Número 4

  • Country of origin: A competitive advantage?

    Jagdish Agrawal, Wagner A. Kamakura

    págs. 255-267

    

  • If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance

    Michael Ahearne, Thomas W. Gruen

    págs. 269-284

    

  • Estimation bias in choice models with last choice feedback

    Alexandru M. Degeratu

    págs. 285-306

    

  • Estimation of posterior probabilities of consumer situational choices with neural network classifiers

    Michael Y. Hu, Murali Shanker

    págs. 307-317

    

  • Market Segmentation (Book review)

    Manfred Krafft, Tammo H.A. Bijmolt

    págs. 319-321

    

  • Product Management (Book review)

    Yvonne M. van Everdingen, Eric Waarts

    págs. 323-326

    

  • Services Marketing Management (Book review)

    Manfred Krafft, Bernd Stauss

    págs. 327-329