Journal of the Academy of Marketing Science

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  Año 1999, Vol. 27, Número 3

  • The Contingent Effect of Specific Asset Investments on Joint Action in Manufacturer-Supplier Relationships: An Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust

    Ashwin W. Joshi, Rodney L. Stump

    págs. 291-305

    

  • The Link Between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations

    Thomas C. Boyd, Charlotte H. Mason

    págs. 306-319

    

  • Managing Trade Promotions in the Context of Market Power

    James M. Kenderdine, David E. Griffith, Jack J. Kasulis, Fred W. Morgan

    págs. 320-332

    

  • Analyzing the Commitment-Loyalty Link in Service Contexts

    Mark E. Havitz, Dennis R. Howard, Mark P. Pritchard

    págs. 333-348

    

  • Experimentation in the 21st Century: The Importance of External Validity

    págs. 349-358

    

  • A Vision of Theory, Research, and the Future of Business Schools

    págs. 359-366

    

  • Theory and External Validity

    págs. 367-376

    

  • Reviews of Books

    págs. 377-383

    

  • Marketing and the Law

    págs. 384-386