Journal of the Academy of Marketing Science

• 

  Año 1999, Vol. 27, Número 2

  • Marketing Strategy: An Assessment of the State of the Field and Outlook

    P. Rajan Varadarajan, Satish Jayachandran

    págs. 120-143

    

  • The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory

    Shelby D. Hunt

    págs. 144-159

    

  • Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century

    Naresh K. Malhotra, Susan Bardi Kleiser, Mark Peterson

    págs. 160-183

    

  • The Role of Emotions in Marketing

    Prashanth U. Nyer, Mahesh Gopinath, Richard P. Bagozzi

    • Resumen

    págs. 184-206

    

  • Remembering Versus Knowing: Issues in Buyers' Processing of Price Information

    Kent B. Monroe, Angela Y. Lee

    págs. 207-225

    

  • Organizing and Managing Channels of Distribution

    Gary L. Frazier

    págs. 226-240

    

  • Personal Selling and Sales Management: A Relationship Marketing Perspective

    Kevin D. Bradford, Barton A. Weitz

    págs. 254-267

    

  • Trademark Dilution and the Practice of Marketing

    Philip C. Zerrillo, Karen H. Smith, Robert A. Peterson

    págs. 255-268

    

  • Sampling in the Twenty-First Century

    Seymour Sudman, Edward A. Blair

    págs. 269-277

    

  • Reviews of Books

    Victoria L. Crittenden, Bruce H. Clark

    págs. 278-279

    

  • Reviews of Books

    Charles H. Noble, Victoria L. Crittenden

    págs. 280-281

    

  • Reviews of Books

    Jacquelyn Warwick, Victoria L. Crittenden

    pág. 283