Journal of retailing

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  Año 2003, Vol. 79, Número 1

  • The impact of store flyers on store traffic and store sales: a geo-marketing approach

    Els Gijsbrechts, Tom Goossens, Katia Campo

    págs. 1-16

    

  • Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level

    William O. Bearden, David M. Hardesty

    págs. 17-25

    

  • Consumer price awareness in food shopping: the case of quantity surcharges

    James K. Binkley, John Bejnarowicz

    págs. 27-35

    

  • Exploring the effect of retail sector and firm characteristics on retail price promotion strategy

    Kathleen Seiders, Glenn B. Voss

    págs. 37-52

    

  • Assimilation of advertised reference prices: the moderating role of involvement

    Dhruv Grewal, Rajesh Chandrashekaran

    págs. 53-62