Journal of the Academy of Marketing Science

• 

  Año 2003, Vol. 31, Número 2

  • Sheth Foundation Award

    pág. 108

    

  • Consumer Switching Costs: A Typology, Antecedents, and Consequences

    Judy K. Frels, Thomas A. Burnham, Vijay Mahajan

    págs. 109-126

    

  • Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction

    Ronald L. Jr. Hess, Noreen M. Klein, Shankar Ganesan

    págs. 127-145

    

  • The Structure of Reseller Goals and Performance in Marketing Channels

    Michael J. Etzel, Ravi S. Achrol

    págs. 146-163

    

  • Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge

    Anthony J. Capraro, Susan Broniarczyk, Rajendra K. Srivastava

    págs. 164-175

    

  • Effect of Environmental Dynamism on Relational Governance in Manufacturer-Supplier Relationships: A Contingency Framework and an Empirical Test

    Alexandra J. Campbell, Ashwin W. Joshi

    págs. 176-188

    

  • An Empirical Test of Trust-Building Processes and Outcomes in Sales Manager-Salesperson Relationships

    James S. Boles, Thomas G. Brashear, Danny N. Bellenger, Charles M. Brooks

    págs. 189-200

    

  • The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice

    Peggy Cunningham

    págs. 201-207

    

  • Book Reviews

    Peggy Cunningham

    pág. 201

    

  • Book Review: Foundations of Marketing Theory: Toward a General Theory of Marketing By Shelby D. Hunt Armonk, NY: M.E. Sharpe, 2002, 323 pages, $39.95

    Peter A. Dacin

    págs. 207-210

    

  • Book Review: Defining Markets Defining Moments By Geoffrey E. Meredith and Charles D. Schewe New York: Hungry Minds, 2002, 363 pages, $24.99 (hardcover)

    Linda Ferrell

    págs. 210-211

    

  • Book Review: Global Brains: Knowledge and Competencies for the 21st Century By Gary Ferraro Charlotte, NC: Intercultural Associates, 2001, 212 pages, $24.95

    Constanza Bianchi

    págs. 211-212

    

  • Level Playing Field: Income From Subscriptions and Advertising: Arkansas State Police Association Inc. v. Commissioner, 282 F.3d 556 (8th Cir. 2002)

    Jeffrey L. Jacobs

    págs. 213-214

    

  • Are Mailing Lists Protected Free Speech? Despite Dissent, the Supreme Court Remains Silent: Trans Union LLC v. Federal Trade Com'n, 122 S.Ct. 2386 (2002) Trans Union Corp. v. F.T.C., 245 F.3d 809 (D.C. Cir. 2001) ("Trans Union II") Trans Union Corp. v. F.T.C., 81 F.3d 228 (D.C. Cir. 1996) ("Trans Union I")

    David Griffith, Bryan McKinney

    págs. 214-215

    

  • "Material Differences" in Gray Market Goods: A Rose Is a Rose Is a Rose?: Davidoff & Cie, SA v. PLD International Corporation,263 F.3d 1297 (11th Cir. 2001)

    René Sacasas

    págs. 216-217