Editorial: Novus Ordo Seclorum for the Journal of Advertising Research
pág. 1
American Media and the Smoking-related Behaviors of Asian Adolescents
págs. 2-11
Comment: American Media and the Smoking-related Behaviors of Asian Adolescents
págs. 12-13
Effects of Differential Enhancements on Mail Response Rates
págs. 14-15
Do Customers Believe in Automobile Industry Rebate Incentives?
págs. 16-24
Love at First Site? A Study of Website Advertising Effectiveness
págs. 25-33
Measuring Web Advertising Effectiveness in China
págs. 34-49
What Do Customers Consider Important in B2B Websites?
págs. 50-61
Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry
págs. 62-77
Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
págs. 78-85
How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
págs. 86-95
What Is Creative to Whom and Why? Perceptions in Advertising Agencies
págs. 96-110
Gender Issues in Advertising--An Oversight Synthesis of Research: 1970-2002
págs. 111-129
Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do
págs. 130-132
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