What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Jaideep C. Prabhu, Rajesh K. Chandy, Kersi D. Antia
págs. 1-18
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Robert V. Kozinets, Stephen Brown, John F. Sherry Jr.
págs. 19-33
Grocery Price Setting and Quantity Surchages
Kenneth C. Manning, Anthony D. Miyazaki, David E. Sprott
págs. 34-46
Eric R. Spangenberg, David E. Sprott, Ronn J. Smith, Bianca Grohmann
págs. 47-62
Peter A. Dacin, J. Chris White, P. Rajan Varadarajan
págs. 63-79
Promoting Relationship Learning
Fred Selnes, James Sallis
págs. 80-95
págs. 96-107
Price-Based Global Market Segmentation for Services
Matthew B. Myers, Ruth N. Bolton
págs. 108-128
Terry Clark, Daniel Rajaratnam
págs. 129-131
© 2001-2024 Fundación Dialnet · Todos los derechos reservados