Journal of marketing research

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  Año 2002, Número 4

  • Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

    Deborah J. MacInnis, Ambar G. Rao, Allen M. Weiss

    págs. 391-407

    

  • An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

    Baohong Sun, TÜlin Erdem

    págs. 408-420

    

  • The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

    Dominique M. Hanssens, S. Siddarth, Koen Pauwels

    págs. 421-439

    

  • Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice

    Angela Y. Lee

    págs. 440-454

    

  • The Role of Issue Valence and Issue Capability in Determining Effort Investment

    William T. Ross Jr., Vikas Mittal, Michael Tsiros

    págs. 455-468

    

  • Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses

    Gerrit H. Van Bruggen, Manish Kacker, Gary L. Lilien

    págs. 469-478

    

  • An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity

    Imran S. Currim, Andrew Ainslie, Rick L. Andrews

    págs. 479-487

    

  • Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations

    Mita Sujan, Alan D.J. Cooke, Barton A. Weitz, Harish Sujan

    págs. 488-497

    

  • PRINCIPLES OF FORECASTING (Book)

    Naveen Donthu, Meryl P. Gardner, George R. Franke, J. Scott Armstrong

    págs. 498-499

    

  • OPTIMAL DATABASE MARKETING (Book)

    Perry D. Drake, Ronald G. Drozdenko

    págs. 499-501