Getting Published: Reflections of an Old Editor
David W. Stewart
págs. 1-6
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
Christine Moorman, Roland T. Rust, Peter R. Dickson
págs. 7-24
Charles H. Noble, Rajiv K. Sinha, Ajith Kumar
págs. 25-39
págs. 40-56
James G. Maxham III, Richard G. Netemeyer
págs. 57-71
Measuring the Price Knowledge Shoppers Bring to the Store
Xavier Drèze, Marc Vanhuele
págs. 72-85
Wayne D. Hoyer, Martin Fassnacht, Christian Homburg
págs. 86-101
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, Sarah Fisher Gardial, Robert B. Woodruff
págs. 102-117
págs. 118-124
págs. 124-127
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