International journal of research in marketing

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  Año 2000, Vol. 17, Número 2

  • Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century

    J. B. Steenkamp

    págs. 99-104

    

  • Building models for marketing decisions

    P. S. Leeflang, Dick R. Wittink

    págs. 105-126

    

  • The intersection of modelling potential and practice

    J. H. Roberts

    págs. 127-134

    

  • Building models for marketing decisions

    R. J. Brodie, P. J. Danaher

    págs. 135-139

    

  • Comment on Leeflang and Wittink

    R. S. Winer

    págs. 141-145

    

  • Decision models or descriptive models?

    A. S. Ehrenberg

    págs. 147-158

    

  • Broadening the perspective on marketing decision models

    G. H. van Bruggen

    págs. 159-168

    

  • Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models

    S. Albers

    págs. 169-175

    

  • Improving the external validity of marketing models

    G. Laurent

    págs. 177-182

    

  • Time-series models in marketing

    M. G. Dekimpe, D. M. Hanssens

    págs. 183-193

    

  • On the use of structural equation models for marketing modeling

    H. Baumgartner, J. B. Steenkamp

    págs. 195-202

    

  • Marketing data, models and decisions

    W. Kamakura, M. Wedel, U. Bockenholt

    págs. 203-208

    

  • Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future"

    H. Gatignon

    págs. 209-213

    

  • Marketing modeling for e-business

    V. Mahajan, R. Venkatesh

    págs. 215-225

    

  • Modeled to bits: Decision models for the digital, networked economy

    G. L. Lilien, A. Rangaswamy

    págs. 227-235

    

  • Models for marketing decisions: Postscriptum

    P. S. Leeflang, Dick R. Wittink

    págs. 237-253