THE RELATION BETWEEN BRAND-NAME LINGUISTIC CHARACTERISTICS AND BRAND-NAME MEMORY
págs. 7-17
"BROUGHT TO YOU BY BRAND A AND BRAND B"
págs. 19-30
WHEN DOES HUMOR ENHANCE OR INHIBIT AD RESPONSES?
págs. 31-45
FOOD FOR HEALTH
págs. 47-55
A TEST OF AD APPEAL EFFECTIVENESS IN POLAND AND THE UNITED STATES
págs. 57-67
TEENAGE EXPOSURE TO CIGARETTE ADVERTISING IN POPULAR CONSUMER MAGAZINES
págs. 69-76
FIRING ADVERTISING AGENCIES
págs. 77-86
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: