págs. 1-2
Journal of Retailing, Volume 77, 2001
L. P. Bucklin
págs. 3-7
Retail product-line pricing strategy when costs and products change
S. M. Shugan, R. Desiraju
págs. 17-38
N. Malhotra, C. Mathwick
págs. 39-56
págs. 57-82
Do models of vertical strategic interaction for national and store brands meet the market test?
W. P. Putsis Jr., R. W. Cotterill
págs. 83-109
Perceptions and realities of male shopping behavior
M. A. McGrath, C. Otnes
págs. 111-137
G. A. Taylor
págs. 139-151
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