Effective category management depends on the role of the category
S. K. Dhar, S. J. Hoch
págs. 165-184
The stability of retail shopping choices over time and across countries
V. Severin, J. J. Louviere
págs. 185-202
Consumer perceived value: The development of a multiple item scale
G. N. Soutar, J. C. Sweeney
págs. 203-220
págs. 221-242
Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers
J. M. Handelman, S. J. Arnold, R. V. Kozinets
págs. 243-271
págs. 273-289
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