Editorial: Age-specific or Cohort?
pág. 251
Factors Affecting Online Advertising Recall: A Study of Students
págs. 252-267
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
págs. 268-280
Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?
págs. 281-292
Email Advertising: Exploratory Insights from Finland
págs. 293-300
Developing a Cost-effective Brand Loyalty Program
págs. 301-309
Estimating Advertising Effects on Sales in a Competitive Setting
págs. 310-321
Gender and E-Commerce: An Exploratory Study
págs. 322-329
Message Order Effects and Gender Differences in Advertising Persuasion
págs. 330-341
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