Journal of advertising

• 

  Año 2003, Vol. 32, Número 1

  • From the Guest Editor

    Cele Otnes

    págs. 5-7

    

  • Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism

    Elizabeth C. Hirschman

    págs. 9-22

    

  • Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism

    Jing Zhang, Sharon Shavitt

    págs. 23-33

    

  • "Red Time Is Me Time" Advertising, Ambivalence, and Women's Magazines

    Pauline Maclaran, Stephen Brown, Lorna Stevens

    págs. 35-45

    

  • Exploring Collective Memories Associated with African-American Advertising Memorabilia--The Good, the Bad, and the Ugly

    Stacey Menzel Baker, Geraldine R. Henderson, Carol M. Motley

    págs. 47-57

    

  • Brand Morphing--Implications for Advertising Theory and Practice

    Charlene Goh, Steven M. Kates

    págs. 59-68

    

  • World War II Poster Campaigns--Preaching Frugality to American Consumers

    Terrence H. Witkowski

    págs. 69-82

    

  • Tools or Toys--Inventing the Need for Domestic Appliances in Postwar and Postmodern Finland

    Mika Pantzar

    págs. 83-93