FROM THE EDITOR
págs. 5-6
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE
págs. 7-17
On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (crm)
págs. 19-28
COMPOUNDING CONSUMER INTEREST
págs. 29-41
A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG WEB SITES
págs. 43-56
CONCLUSION EXPLICITNESS IN ADVERTISING
págs. 57-65
THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS
págs. 67-76
CONSUMER RESPONSE TO SEX ROLE PORTRAYALS IN ADVERTISEMENTS
págs. 77-89
CONSUMER PERCEPTION OF CORPORATE DONATIONS
págs. 91-102
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