Journal of the Academy of Marketing Science

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  Año 2004, Vol. 32, Número 3

  • Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

    págs. 219-233

    

  • A Three-Component Model of Customer Commitment to Service Providers

    págs. 234-250

    

  • Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

    págs. 251-270

    

  • The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

    págs. 271-292

    

  • Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

    págs. 293-311

    

  • Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers

    págs. 312-328

    

  • The Role of Contingency Awareness, Involvement, and Need for Cognition in Attitude Formation

    págs. 329-344

    

  • Testing a Negotiation Model on Canadian Anglophone and Mexican Exporters

    págs. 345-356

    

  • Multigeneration Innovation Diffusion and Intergeneration Time: A Cautionary Note

    págs. 357-360

    

  • Intergeneration Time Effects

    págs. 361-362