Keeping a heritage brand fresh: Lindemans

• Autores: Rosemary Scott
• Localización: Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 491, 2004, págs. 25-26
• Idioma: inglés
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• Resumen

  • One of the most popular wine brands in the world, Lindemans, reached a milestone earlier this year. As the flagship Lindemans Bin 65 Chardonnay entered its 20th vintage, the brand also entered an important new phase in its marketing history.