Historical Review of Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in 1920s, 1950s, and 1980s

• Autores: Suraj Commuri, Ahmet Ekici, Patricia F. Kennedy
• Localización: Advances in consumer research, ISSN 0098-9258, Vol. 29, Nº. 1, 2002, págs. 114-123
• Idioma: inglés
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