Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality

• Autores: Lien-Ti Bei, Cian-Fong Shang
• Localización: Journal of retailing and consumer services, ISSN 0969-6989, Vol. 13, Nº. 1, 2006, págs. 1-13
• Idioma: inglés
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