A March 2004 paper published in Creativity and Innovation Management makes the case that the amount of communication among the members of small research and development teams makes a big difference in their creativity. The authors studied innovation teams in 11 Dutch companies involved in developing hardware products ranging from computers to copiers. Earlier research indicated that effective teamwork requires that team members communicate a minimum of one to three times per week. But innovation teams tend to communicate much more than that, says Jan Kratzer, one of the researchers. The authors posit that extensive communication can lead to a group-think mentality that stifles originality. However, the authors also found that too little communication among a team's sub-groups leads to suboptimal performance.
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