In search of the next "killer app"

• Autores: Robert D. Austin
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 46, Nº 4, 2005, pág. 96
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In both the commercial and academic realms, there is a tendency to adopt existing industries as frames of reference for new technologies rather than envisioning new industries or new forms for existing industries. There is also a tendency to think in terms of a single "killer app" even though the next big thing is likely to be a combination of applications. There are two practices vital to overcoming these and other limiting tendencies in the pursuit of new technology-enabled businesses: simply try things out and focus on the information context.