Whe manufacturers go retail

• Autores: Kyle Cattani, Jayashankar Swaminathan, H. Sebastian Heese, Wendell Gilland
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 47, Nº 2, 2006, pág. 9
• Idioma: inglés
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• Resumen

  • A brief synopsis of "Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel That Competes With the Traditional Channel" (Production and Operations Management, forthcoming) by K. Cattani, H.S. Heese, W. Gilland and J. Swaminathan