La tematització i personalització de la informació digitalitzada i el seu impacte en la formació d'opinió pública

• Autores: Ferran Sáez Mateu, Jaume Risquete-Sánchez, Francesc-Marc Álvaro
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº. 18, 2006 (Ejemplar dedicado a: L'home anunci. La publicitat en el món contemporani), págs. 167-188
• Idioma: catalán
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• Resumen

  • The social, cultural and political impact of the process of topicalization and personalization of digitalized information constitutes, in itself, a serious methodological problem, given the enormous quantity of variables associated with this phenomenon. Apart from this previously stated difficulty, the problem raised by this article depicts a disjunction that is difficult to resolve due to the obvious lack of historical perspective. We could formulate it in the following terms: Are we advancing towards a model of homogenization of public opinion on a global and local level, or rather towards a disintegration of the same based precisely on the excessive nature of information which ends up turning into a chaotic range of topicalizations and subtopicalizations of the channel? Despite the uncertainty of the response, it seems obvious that this process affects -and will continue to affect- the political scenario, as well as the basic rules of representative democracy.