Resumen de How companies turn buzz into sales
A brief synopsis of Firm-Created Word-of-Mouth Communication: A Field Based Quasi-Experiment (Harvard Business School marketing research paper, July 2004) by David B. Godes and Dina Mayzlin
A brief synopsis of Firm-Created Word-of-Mouth Communication: A Field Based Quasi-Experiment (Harvard Business School marketing research paper, July 2004) by David B. Godes and Dina Mayzlin
