Methodological and empirical issues in market segmentation: a comparison of the formal and the bio-mimetic methods

• Autores: Jacques-Marie Aurifeille, Marie-Pierre Pinto
• Localización: Fuzzy economic review, ISSN 1136-0593, Vol. 5, Nº. 1, 2000, págs. 43-59
• Idioma: inglés
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• Resumen

  • A bio-mimetic approach of multiple goal problem solving is proposed. The approach relies on the stochastic ope-rators (reproduction, selection) of the Genetic Algorithms (GA). The method is presented in the case of a three-goal management problem: market segmen-tation and compared empirically with the two-goal bio-mimetic algorithm (TYPREN) from which it is derived and with the statistical Regression Mixture Model (GLIMMIX).