The aim of the present article is to present, analyze and reflect upon empirical data on the evaluation of the attitudes of students of the University of Salamanca concerning three fundamental concepts: University, students and teachers, using Osgood's semantic Differential technique. Once diverse techniques were applied for obtaining and specifying the different adjectives to evaluate the three concepts mentioned above, we selected the ten dualities that best discriminate according to a previous sample. The results indicate that, according to the mean, the University is the strongest, most consistent, most important and best known, as well as the least critical. The students are evaluated as being the nicest, most open and most flexible as well as the least strong, consistent and serious. The teachers are considered to be the most serious, and, at the same time, the least nice, important, open, flexible and known.
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