Resumen de Multedimensional timing decisions: a case study in tourism behavior analysis

Akimasa Fujiwara, Junichi Sawara, Junyi Zhang

• Tourism behavior decisions usually involve some interrelated choices among activities/trips over time. In this study, we developed a multidimensional timing decision model under the principle of random utility maximization. The derived model not only allows for the temporally varying utility of timing decision, but also incorporates sequential correlation between the neighboring timings. The model can also endogenously specify the sequences of activities/trips as well as heterogeneous preferences about the timing. Using a data collected from 1-day car tourists at a tourism region nearby the Sea of Japan, we empirically confirmed the effectiveness of the derived model in representing the complex decision-making mechanisms of tourism behavior.