Resumen de An Investigation of factors influencing participation in online Surveys by college Students
Online surveys are attracting considerable interest and will become more commonplace because of the methodological and economic advantages such as cost efficiency, speed of data collection, high response rate, short response time, and accuracy of data. To explore the reasons why respondents would respond to an online survey in college students, 293 surveys were collected from students in four undergraduate business classes. Factor analysis identiifed the following four dimensions of reasons: format, content, affiliation, and contact. These reasons of dimensions were used to cluster participants into two groups: "active participants" and "moderate participants." Contact was the highest discriminator between two clusters followed by affiliation, content, and format. Then, these two groups of clusters were compared using Chi-square tests to determine if there were statistical differences between them.Percentage of respondents to an online survey was found to be only distinguishing variable between the two clusters.
