Resumen de First to Market, First to Fail? Real Causes of Enduring Market Leadership

Gerard J. Tellis, P. N. Golder

• Managers and entrepreneurs frequently adhere to the motto of being first to market. But the authors have discovered that many pioneers fail, while most current leaders are not pioneers. Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed. They have found that market leaders embody five factors critical to success: vision, persistence, commitment, innovation, and asset leverage.