Improve Data Quality for Competitive Advantage

• Autores: Thomas C. Redman
• Localización: Sloan management review, ISSN 0019-848X, Vol. 36, Nº. 2, 1995, págs. 99-107
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Errors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data.