Resumen de World Cup 2002: perceptions of Korean and Japanese expatriates
Rex S. Toh, Habibullah Khan, Chrystal Fong
Hallmark sporting events can stimulate the economy, promote tourism and business opportunities, engender national unity and improve country image, and have beneficial or deleterious sociological impacts. The aim of this study of World Cup 2002 (cohosted by Korea and Japan) is to investigate the differential impacts of World Cup 2002 on Korea and Japan, using the results from a small survey conducted among their expatriate communities living in Singapore. Analysis of the survey results show that Korea is perceived to have benefited more than Japan.
