Destination development and the tourist life-cycle: implications for entrepreneurship in Alpine tourism

• Autores: Klaus Weiermair, Mike Peters, Markus Schuckert
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 32, Nº. 1, 2007, págs. 83-93
• Idioma: inglés
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• Resumen

  • The so called 'new age of tourism' influenced the entrepreneurial paradigm considerably. The traditional model of mass tourism changed into a 'new tourism' which is presumably characterized by quality seeking customers with multi-optional needs, new production factors (such as information technologies), new business models and new management processes. The aim of this paper is to investigate the relvance of the tourist life-cycle model in deriving implicatons for entrepreneurship within tourism destinations. The literature review reveals a research gap in the field of entrepreneurial strategy options and the execution of operational strategies in tourism destinations. Thus, the paper starts with a short overview of the driving forces of business growth in Alpine tourism. Further, it is argued that the development of Alpine tourism has created a special environment for entrepreneurs in tourism destinations. The second part of the paper, therefore, provides a literature review of tourist life-cycle research. In the next step, the authors attempt to describe specific challenges and qualifications needed for tourism entrepreneurs along the various phase. of the destinatoin life-cycle. The paper concludes with recommendations for entrepreneurship development, while making a conribution to research on tourism destinations.