Resumen de Estimular la demanda
The public today has within its grasp an offer of scientific knowledge without the remotest historical precedent. And while it is true that technology demands ever more specialists, what is it important is that we also have ever better theories, ideas which are worth a thousand jargons and a million data. While the specialists are solving the technical problems, this impedes their results and ideas from reaching —not to speak of the wider public, that is, 10 million spectators— but the general educated audience, which of course represents far more than the 3000 typical buyers of each book in a science collection. One hundred thousand people would already by an ambitious target. And we will not reach them without launching attractive offers which narrate the exciting intellectual adventure of scientific discovery.
