The gaze of science, when trying to understand the world, is a very effective antidote to rigid ways of thought and intolerance. Immersing oneself in scientific knowledge requires dedication and intellectual effort, something which demands more daring and imaginative strategies with regard to scientific communication. In order to bridge the black hole between science and society, universities and research centers need to change their whole approach to communication. They must improve the narrative and emotive elements in popularizing science; work on the perspective of genre; bring science into daily life; rethink the pedagogy that is used to transmit knowledge in the first stages of education.
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