A Study on the Moderating Role of Alternative Attractiveness in the Relationship Between Relational Benefits and Customer Loyalty

• Autores: Yong-Ki Lee, Woo-Kyu Ahn, Kyoungsik Kim
• Localización: International journal of hospitality and tourism administration, ISSN 1525-6480, Vol. 9, Nº. 1, 2008, págs. 52-70
• Idioma: inglés
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