El retorn de l'ornament

• Autores: Isabel Campi Valls
• Localización: Temes de disseny, ISSN 0213-6023, ISSN-e 2385-4863, Nº. 2, 1988 (Ejemplar dedicado a: Diseño, Comunicación, Cultura), págs. 89-98
• Idioma: inglés
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• Resumen

  • After a lapse of two generations, the polemic about ornament has revived with new strength, being a question that the Modern Movement undertook to clear up definitely; but nowadays this movement no longer exerts its moral authority on the young ge nerations of designers who claim the right to decoration. On the other hand, progress achieved in modern technology no longer justifies the rejection towards ornament in the way that the spiri tual parents of modernity had felt it. The origins of this rejection lies in nineteenth century formal decadence. The english reformers undertook a spiritual crusade against ornament; their vienese colleagues. on the contrary, adopted a far more drastic and materialistic attitude; the essay «Ornament and Offense» became the Modern Movement's creed. Branzi and other authors vindicate ornament from a socio-linguistic point of view; according to them, ornament is communication about a product