Running Solo

• Autores: Margaret J. Daniels
• Localización: Tourism review international, ISSN 1544-2721, Vol. 12, Nº. 2, 2008, págs. 129-137
• Idioma: inglés
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• Resumen

  • Running is an individual sport, yet road races are inherently social events. The purpose of this study was to compare the running characteristics, motivations, and safety-related satisfaction of female and male runners who traveled alone to participate in a large annual road race. The event chosen for this study was the Cooper River Bridge Run, a large single-day race that takes place annually in Charleston, South Carolina (USA). Female solo travelers were found to be statistically younger and more likely to walk the route than males. While males reported running longer distances on a weekly basis, females were more likely to participate in road races in order to move to a higher level, signifying a stronger skill competence motivation. Females were more motivated by fun and spirit than males, but the groups were equally motivated by friendship, fi tness, and status. Females were more satisfi ed with the race route, security/medical assistance, and volunteer assistance, suggesting a higher awareness of these safety-related race features. The study fi ndings, which were at times contradictory to previous research, offer event planners guidance when creating promotional materials that target female sport tourists.