Futurist rhetoric in US historic preservation: a review of current practice

• Autores: Dirk H. R. Spennemann
• Localización: Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing, ISSN 1812-0970, Vol. 4, Nº. 1-2, 2007, págs. 91-99
• Idioma: inglés
• Títulos paralelos:
  • Retórica futurista en la preservación del patrimonio histórico de EE.UU: una revisión de las prácticas actuales
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• Resumen

  • Historie Preservation is an inherently retrospectiva discipline. The evaluation of the tangible manifestations of the cultural environment surrounding us is solely based on hindsight. At the same time the heritage profession has espoused a futurist stance by arguing that the heritage sites need to be managed and preservad in a spirit of altruistic stewardship for the benefit of future generations.

    This paper examines the notion of "preserving the past for the future", will assess its ubiquity of the phraseology and attempt to trace its origins and diachronic development. It will posit that the steep rice in popularity of futurist positioning statements, titles of publications and slogans on heritage posters is connected with a public perception of uncertainty about the present and the immediate future, and a concomitant "flight" into the largely nostalgic perception of the past.