Why we miss the signs

• Autores: Paul J. H. Schoemaker, George S. Day
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 50, Nº 2, 2009, págs. 43-44
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • It often seems that changes and threats come out of nowhere � until we learn later that the signals were there all along and we just didn�t read them correctly. One step toward reading them better is understanding why we misinterpret them in the first place.